By Kathy Bazan, BRC Consultant
Let’s face it: Google is the big gorilla in room when it comes to the volume of Internet searches which are conducted every day around the world. According to Statistica.com, a humungous 86.86% of all Internet searches are done on Google. Therefore, if you please Google’s search engines, then new customers will find your business for free.
Google is constantly searching for content which contains keywords—those words that people have already searched for repeatedly. Therefore, if you use the keywords about your services or products, people will find you.
What are keywords?
Keywords are those nouns or questions people have searched for since 1997 when Google began.
Google was designed by engineers who thought people would access information about stuff. In English, we call these “nouns,” a person, a place, or a thing. Therefore, if you asked Google about “Gouda Cheese” or “yellow flowers,” Google could inundate you with info.
Realizing that people don’t filter their questions down to mere nouns, AskJeeves.com invented a search engine to which you could ask an entire question: “Where was Gouda Cheese created?” Realizing its lunch money was about to be swiped, Google invented a natural language search engine too!
How do keywords function?
As bait. When you fish, you use bait which that fish eats. It’s the same with keywords. Use keywords which your customers are looking for; when they find your content, these customers will come to you!
How do you find keywords for your business?
Brainstorm. As a florist, I would look at the websites of award-winning florists to identify keywords and concepts in their content.
- Did one florist post content on wedding flowers?
- Did a florist post content on the meanings of the colors of flowers?
- Did another post address how to decide how magnificent a bouquet is needed to answer the question, “How mad is she?” (Do you need a single red rose in bud vase, a dozen, long-stemmed red roses, or do you need the three dozen, beautifully arranged bouquet in a Waterford crystal vase to mollify your beloved?
This prompts me with ideas for writing my content!
You find your keywords for free:
- Google Trends
- Google Search Console
- Answer the Public
- Keyword Generator
- Keyword Sheeter
- Keyword Surfer
- Bulk Keyword Generator
*** For FREE help on social media, contact Kathy Bazan, Small Business Consultant at email@example.com or (503) 692-0780.