Member Highlight January 2017: NW Boomer & Senior News

1. What is the most important  thing you want people to know about your business?
We offer an alternative to today’s doom-and-gloom news by focusing on people, places and things that are interesting, uplifting and important to know.  Our articles give a voice to older adults and the wisdom they’ve acquired in their lives.  Our advertising offers valuable information that allows our readers to continue active, healthy lives full of purpose.

2. What makes your products and services unique?
NW Boomer and Senior News targets the fastest-growing adult population in the United Sates through news and advertising.  We have been in business for 35 years and have established a high level of trust among our readers and customers.

3. What are some of the early successes and/or challenges in the business?
There are many niche publications in Oregon and across the country.  Over time, NW Boomer and Senior News has had different ownership and, as a result, a varying focus on what older adults want to read.  Our publication experienced great success in its earlier days, as did most newspapers.  But with the recession of the late 2000’s, a decrease in attention to print advertising, and easier access to the Internet has meant a decrease in revenue and circulation.  We remain a product offered without charge, and still provide a quality product that our audience continues to love reading.

4. What do you perceive as the benefits you receive from Chamber membership?
Being a member of the Tualatin chamber allows us to network with other businesses who are potential advertisers in NW Boomer and Senior News.  It also allows us to show we are committed to being a part of the local community, and can be a way for us to find story ideas.

5. What advice would you give to a new business owner or someone who is considering starting a business of their own?
Many people have great ideas about starting their own business, but it takes more than just a great idea.  Be sure there is a market for your service/product, be patient as you get your business off the ground, and take a course at a local community college that gives you important business and marketing guidelines.  Be realistic about your new endeavor.

6. How do you see your business evolving over the next several years?
We are part of a rapidly-evolving industry that has seen monumental change in recent years.  It is hard to predict where this industry will lead, but as a niche publication, we must be willing to adapt to the changes and keep up with them so that we can attract and keep new readers.  Our editorial content and advertising must be relevant and offered in a way that retains the interest of our readers.  To be sure, that must be offered in a multimedia platform that involves print, video and social media. It may mean expanding beyond our current physical boundaries and seeking ways to capture a larger market outside of Oregon.

7. How do you give back to the community?
By the nature of our publication, we “give back” by providing articles that entertain, uplift and inform.  We also employ contractors in various communities who live and participate in those communities.

Patty Gilbert
General Manager
4120 River Road North | Keizer OR 97303
O: 503.304.1323 | F: 503.304.5394 | C: 503.910.1640
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